Sunday, December 16, 2007



It is done in a recorded way by using sophisticated audio software for non-linear editing and mixing. CADIOcannedProgram is in mp3 file format and can also be converted to an audio CD file format. It is also like an FM radio sound devise or material format that can be played on CD Players, mp3 Players, on Flash Drive using PC or DVD Players with USB, & straight on PC; with the following broadcast coverage: Airplanes & Airports, Amusement Parks, Banks, Boats & Piers, Boutiques, Buildings & Elevators, Buses & Terminals, Business Centers, Clinics, Couriers, Department Stores, Gas Stations, Government Places, Hardware Stores, Hotels, Malls, Places of Events, Private Coverage Places, Public Places, Restaurants, Salons, Schools, Shops, Show Rooms, Sports & Gyms, Sports Shops, Stores, Supermarkets, Trains & Stations and Wholesaler-Retail Places. CADIOcannedProgram is also called (Other Generic TERMS): Music Ambience or Ambient Music, Narrowcasting, Storecasting, In-store Broadcasting, New Advertising Medium, and Non-Traditional Advertising. The company that offers and produces the item is called "Music Provider." Speaking about music, a company with broadcast coverage needs to have a music image, which is another form of CADIO advertising. As what we all knew, based on research (by Ronald E. Milliman); music is thought to improve an establishment's image, make employees happier, reduce employee turnover, and stimulates the customer's purchasing decision. Depending on the tempo & rhythm, it affects the broadcast coverage's traffic flow and sales volume. Here, the need of "CADIOcannedProgram," also Music Management should be given importance. CADIO competitors: In-Store Broadcasting, Storecasting and In-Store Radio. CADIO maximizes new technology such as mp3 players, DVD players with USB, PC with media players, and future faster and cheaper technologies that would make a project cost effective and practical. CADIO substitutes: Webcasting or Internet Radio, Podcasting, Cable Radio, FM Radio Blocktimer or FM Radio Station, TV Stations, and Cable TV.

Music Image for your MUSIC AMBIENCE

  • CHR - (also known as Contemporary Hit Radio or Top 40) is a radio format that is common in the United States and Canada that focuses on playing current and recent popular music as determined by the top 40 music charts. There are several subcategories, dominantly focusing on rock, pop, or urban music. Used alone, CHR most often refers to the CHR/pop format. The term Contemporary Hit Radio was coined in the early 1980s by Radio & Records magazine to designate Top 40 stations which continued to play hits from all musical genres as pop music splintered into adult contemporary, urban contemporary and other formats. The term top 40 is also used to refer to the actual list of hit songs, and, by extension, to refer to pop music in general. The term has also been modified to describe Top 50; Top 30; Top 20; Top 10; Hot 100 (each with its number of songs) and Hot Hits radio formats, but carrying more or less the same meaning and having the same creative point of origin with Todd Storz as further refined by Gordon McLendon as well as Bill Drake. DEMOGRAPHICS: · AB & Upper C Market Class · 12 to 18 Adolescence, 18 to 35 Early Adulthood, 35 to 60 Middle Age & above.
  • JAZZ - an original American musical art form which originated around the beginning of the 20th century in African American communities in the Southern United States out of a confluence of African and European music traditions. The use of blue notes, call-and-response, improvisation, polyrhythms, syncopation and the swung note of ragtime are characteristics traceable back to jazz's West African pedigree. During its early development, jazz also incorporated music from New England's religious hymns and from 19th and 20th century American popular music based on European music traditions. The origins of the word "jazz," which was first used to refer to music in about 1915, are uncertain (for the origin and history, see Jazz (word)). Jazz has, from its early 20th century inception, spawned a variety of sub genres, from New Orleans Dixieland dating from the early 1910s, big band-style swing from the 1930s and 1940s, Bebop from the mid-1940s, a variety of Latin-jazz fusions such as Afro-Cuban and Brazilian jazz from the 1950s and 1960s, jazz-rock fusion from the 1970s and later developments such as acid jazz. DEMOGRAPHICS: · AB & Upper C Market Class · 18 to 35 Early Adulthood, 35 to 60 Middle Age & above.
  • OLD - is a generic term commonly used to describe a radio format that usually concentrates on Top 40 music from the 70’s to 2006 (also '50s & '60s). Oldies are typically from R&B, pop and rock music genres. Country, jazz, classical music, and other formats are generally not considered oldies music, although some of those genres have their own oldies format (for instance, classic country). Occasionally the term is used to describe the rare station that includes '40s music as well, although music from before 1955 (coinciding with the "birth of rock'n'roll"), is typically the domain of the adult standards format. However, the term constitutes ambiguity for people who like old dancing music. This format is sometimes called Golden Oldies, though this term usually refers to music exclusively from the '50s and early '60s (also termed "Real Oldies" or "True Oldies" by some radio stations which specialize in music from this era). Oldies radio typically features artists such as Elvis Presley, The Beatles, The Rolling Stones, The Beach Boys, The Supremes, The Four Seasons, and Sam Cooke; as well as such musical movements and genres as doo-wop, soul music, Motown, the British Invasion, early girl groups, surf music, and bubblegum pop. Most oldies stations limit their on-air playlists to no more than 300 songs, on the philosophy that average listeners will stay tuned provided they're familiar with the hits being played. The drawback to this concept is the endless repetition of the station's program library. Oldies has some overlap with the classic rock format, which concentrates on the rock music of the late-'60s and '70s and also plays newer material made in the same style. DEMOGRAPHICS: AB Upper C, Lower CD Market Class · 20 to 35 Early Adulthood, 35 to 60 Middle Age & above.
  • OPM - Original Pilipino Music, now more commonly termed Original Pinoy Music, (frequently abbreviated to OPM) originally referred only to Filipino pop songs, especially those in the ballad form; such as songs popularized in the 1970s through the mid-1990s by major commercial Filipino pop artists like Ryan Cayabyab, Sharon Cuneta, Kuh Ledesma, Zsa Zsa Padilla, Martin Nievera, Gary Valenciano, Basil Valdez, Rey Valera, Regine Velasquez, Ogie Alcasid, Jaya, Lani Misalucha, Lea Salonga, Janno Gibbs and the APO Hiking Society. In the passage of time as well as the development of many diverse and alternative musical styles in the Philippines, however, the term OPM now refers to any type of Original Philippine Music created in the Philippines or composed by individuals of Philippine extraction, regardless of location at the time when composed. The lyrics, in fact, may be in any language (although most of it are written either in Filipino/Tagalog, English or taglish). DEMOGRAPHICS: · Upper C, Lower C, DE Market Class · 3 to 12 Childhood, 12 to 18 Adolescence, 18 to 35 Early Adulthood, 35 to 60 Middle Age & above.
  • POP - a sub genre of contemporary popular music that typically has a dance-along and happy rhythm or beat, simple melodies and a repeating structure. Pop song lyrics are often emotional, commonly relating to love, loss, emotion, or dancing. Pop music is distinguished from classical (or art music) and from folk music[1]. Pop songs are often written by professional songwriters, and performed and popularized by singers, as opposed to other popular music genres, such as rock and hip hop, where performers tend to write their own songs. Pop is distributed by major record companies as part of a global music market through mass marketing through radio, television. In the recorded music era, the single (a single song) and the album (a collection of songs) are the usual methods of distributing pop music. Pop has been distributed in many formats included vinyl records, cassette tapes, compact discs, and Internet downloads. Pop music is arguably the world's biggest music genre. DEMOGRAPHICS: Upper C, Lower C, DE Market Class · 3 to 12 Childhood, 12 to 18 Adolescence, 18 to 35 Early Adulthood, 35 to 60 Middle Age & above.

Standard Process

  • Music Researching (1) - Knowing the music charts (Record Bars, FM Radio Stations, Internet Radio, Billboard 50 & American top 40) and collecting music samplers from recording companies.
  • Music Auditioning (2) - Auditioning the songs collected from recording companies & other sources.
  • Music Coding (3) - Ripping and converting audio CD to mp3 format and labeling tracks’ number, genre (tempo & rhythm), title, artist/s, description, entry, source & remarks.
  • Proposed Music Playlist Making (4) - Filling-in the “proposed music playlist worksheet” and arranging the picked music in mp3 format.
  • Proposed Music Playlist Submitting (5) - Sending the list of songs in mp3 format (only half of every song can be heard) through email or hand carry for client’s second audition or evaluation.
  • Revised Playlist Receiving (6) - Rearranging the songs and inserting commercials, promos and stingers. Only 30% revision is allowed, beyond that is subject to rearrangement charge.
  • Approved Playlist Mixing (7) - Segueing & timing. Bringing all together the tracks into one.
  • Sound Volume Leveling (8) - Adjusting the sound volume of the saved mixed-down file equally.
  • Approved Playlist Sending (9) - Submitting the Playlist (also Tracklist) to the client for the record.
  • Music Played Reporting (10) - Reporting to FILSCAP & recording companies the songs that were played.


It is done live in a certain broadcast coverage such as Airports, Amusement Parks, Boats & Piers, Boutiques, Buildings, Bus Terminals, Department Stores, Gas Stations, Government Places, Hardware Stores, Malls, Places of Events, Private Coverage Places, Public Places, Restaurants, Schools, Supermarkets, Train Stations and Wholesaler-Retail Places; using cables coming from its audio-booth system hooked up to its coverage’s PA system. The broadcast coverage’s music and audio-type commercials & promotions are heard over its ceiling speakers. Most of the time, these are the speakers that are already been used for paging by customer service representatives. CADIOliveProgram also has a booth ad system that exhibits the advertiser’s products/services to its market through signage and other forms of display; but not limited to an audiovisual performance, which is connected from its CADIOaudio system. In other words, CADIO is like an FM radio sound system that can be set up inside a broadcast coverage. CADIOliveProgram is being manned and operated by a CADIOjock, also called disc jockey in FM radio.

Two Kinds of CADIOliveProgram

  • CADIObooth-audioSystem – Mobile (live FM Radio Sound)
  • CADIObooth-audioSystem – Stationary (live FM Radio Sound)


  • Event Organizer & Provider - Planning & Implementation, Production & Coordination Assistance, Directing, Hosting, Voice Over, Sound & Light System, Catering, Talent Management (models, dancers, bands, etc.), Celebrity Booking, Recording Artists Booking, Designing, Fabrication & Installation (booths, platforms & stages), Collateral Services such as offset printing, indoor & outdoor advertising, etc.

Other CADIOServices

  • CADIOManagement (Royalty fee on using CADIO)
  • CADIOMediaSeller (Selling of CADIO booth ad spaces & audio ad spots)
  • CADIOAcademy (Training of CADIOjocks and Placement)
  • CADIOaudioProduction (A – stands for audio)
    - 15, 30, 45, 60-Second Aspot Commercial (formerly called audio commercial
    - 15, 30, 45, 60-Second Aspot Promo
    - 15, 30, 45, 60-Second Aspot Announcement (for Events, Special Celebration, etc.)
    - 3-Minute Apresentation
    - 30-Second Agreeting
    - 1 to 3-Minute Anews
    - 1-Hour AcannedProgram (it includes music, news-information, entertainment, etc.)
  • CADIOaudiovisualProduction (AV – stands for audiovisual)
    - 15, 30, 45, 60-Second AVspot Commercial (formerly called audio commercial making)
    - 15, 30, 45, 60-Second AVspot Promo
    - 15, 30, 45, 60-Second AVspot Announcement (for Events, Special Celebration, etc.)
    - 3-Minute AVpresentation (taken from Audiovisual Presentation)
    - 30-Second AVgreeting (taken from Greeting Cards)
    - 1 to 3-Minute AVnews (taken from Newsletter)
  • CADIOaudioimageProduction (AI – stands for audio & image making; using macro media flash, more on photo effects)
    - 15, 30, 45, 60-Second AIspot Commercial
    - 15, 30, 45, 60-Second AIspot Promo
    - 15, 30, 45, 60-Second AIspot Announcement (for Events, Special Celebration, etc.)
    - 3-Minute AIpresentation (taken from AVP)
    - 30-Second AIgreeting (taken from Greeting Cards)
    - 1 to 3-Minute AInews (taken from Newsletter)
  • CADIOvideoProduction (V – stands for audiovisual)
    - 15, 30, 45, 60-Second Vspot Commercial
    - 15, 30, 45, 60-Second Vspot Promo
    - 15, 30, 45, 60-Second Vspot Announcement (for Events, Special Celebration, etc.)
    - 3-Minute Vpresentation (taken from AVP)
    - 30-Second Vgreeting (taken from Greeting Cards)
    - 1 to 3-Minute Vnews (taken from Newsletter)
  • CADIOnarrowcasting-via-Internet
  • CADIO-Virtual Assist-SAM