Sunday, January 13, 2008

CADIOstrategy on SAM (Sales-Advertising-Marketing)

Another strong media to be considered are passengers, tourists or people who love to travel. Let’s call them human transmitters. Conventional marketing calls it word of mouth. But this word of mouth marketing doesn’t really focus on people who always travel. Captive market is one of the most practical approaches in making sure that your ads are not wasted. If you add “captive market” and the “human transmitter” strategy; you’ll gain the highest level of media value. Here, I suggest “THE BOAT SHOW.” Passengers got no choice but to hear your promotion once your audio ad is being played. It only takes 4 airplays to gain promotional recall to the minds of the passengers. A one-day sailing would give you more than 4 airplays. So when the boat docks or arrives the pier; subconsciously, these passengers are thinking of your promotions. And when you have satisfied them; they will surely transmit the idea to the place where they arrived. In other words, these people will surely spread the idea (promotion). Think about it? If you think we’re right; then you need to support this concept.

Monday, January 7, 2008

CADIOtop5

CADIO is going to have a music count down every month starting on the last week of January 2008. It will be called the CADIOtop5. This will be based on a survey from 7 different sources in a simple averaging stat. 4 of the sources will come from abroad; one from the east coast the Billboard Charts, 2 from the west coast or pacific coast Ryan Seacrest and Rick Dees Weekly Top 40; then in Europe the UK Charts and 3 in the Philippines; from 89.9 Magic, 93.1 Monster and 99.5 Hit FM. For the meantime, please check out CADIOfriends (just click the link).

Sunday, January 6, 2008

CADIOissue&opinion on Advertising 01

ISSUE:
ABS-CBN and GMA are the giants in the broadcast industy. Last year, there was an issue on ratings conducted by AGB Nielsen Media Research. Broadcasting firm GMA Network Inc. on Thursday filed a P15-million civil action suit against rival network ABS-CBN Broadcasting Corp. over what GMA said were false and malicious allegations of ratings manipulation, radio dzBB reported."It's a civil action for the defamation done by ABS-CBN against GMA. There was series of on the air fabrication of statements imputing GMA 7 as behind the alleged rigging, manipulation of TV ratings in Bacolod City," GMA Network legal counsel Gener Asuncion said.

OPINION:
As the saying goes, half of the money spent on advertising is wasted; the trouble is, we don't know which half. With the high technology that AGB Neilsen is using (peoplemeter), I still can't get the idea of TV rating survey. Having a TV remote control gives us the idea to switch to another channel every time there's a commercial break. Why? People don't watch TV because of the commercials; they watch TV because of their favorite shows. Even you come up with the survey, and have a high rating; still, more than half of the money spent on advertising is wasted. I hope everything would be fine between the two giants.
Now check this video out...
video

CADIOfashion-Business Attire for Men 2008

Most of the time, we Filipinos are late when it comes to wearing the standard business attire. Globalization is the issue here; we need to cope with it. It's called power dressing.

Today, you need to keep your bold ties and wear the new ones. It's called the narrow ties. Loose long sleeves and straight cut pants, as what we call them is no longer in. For women, they call it skinny; for men, it's called slim fit. Spread collars are still fine. Flat toe shoes are now dead. Either a pointed or a semi pointed shoes would be ok.

If you don't practice wearing the standard attire, it will also show that you have a low business standard. Remember, first impression counts a lot.

CADIOevent

A Netpoleon Event held last December 12, 2007 at Strumms Makati. Giselle Sanchez hosted the show, Nestor did the voice over and Serenity took care of the dance floor.

CADIOtechnology News

Will The iPod Kill Blockbuster?
Reports of a deal with Fox signal a fresh push from Apple into digital video.

Future Phishing
Nasty tricks that online scammers are honing for 2008.

Apple's Piping Hot Innovation
Apple files patent application for technology that would let you wirelessly order drinks and food then ping you when it's ready.

http://www.forbes.com/technology

CADIO-BIGBOSSmessage for January 2008

Do not let this Book of the Law depart from your mouth; meditate on it day and night, so that you may be careful to do everything written in it. Then you will be prosperous and successful.

Joshua 1:8

CADIOword for January 2008

YOU WILL ONLY KNOW WHO YOUR BEST FRIENDS ARE, WHEN YOU'RE DOWN...