Sunday, December 16, 2007

CADIObenefits

For Broadcast Coverage & Audience

  • This innovation can serve as customer service assistant by means of giving instructions, directions and paging the lost and found things or persons (more informative customer service).
  • The market will be amused every time they hear and see their favorite DJs and celebrities being interviewed. The same thing happens when their requested song is being played (entertaining).
  • Giving the suppliers and concessionaires a better way of promoting their items is goodwill (captive market advertising).
  • Maximizing the ceiling speakers of the coverage owners through a live, entertaining and promotional broadcast ensures value (productive).
  • A broadcast coverage owner gains income from its CADIO booth and audio advertising (income generating).
  • It has a long time of entertaining & educating people through its CADIO program. The longer the hour, the higher the mileage (practical & educational entertainment).
  • Based on research (by Ronald E. Milliman), music is thought to improve establishment's image, make employees happier, reduce employee turnover, and stimulates the customer purchasing. Depending on the tempo & rhythm, it affects the broadcast coverage traffic flow and sales volume (music makes life more pleasurable).

For Advertisers & Audience

  • The opportunity to remind the market of what products or services or promotions are available in a few minutes before they get to the selling area (fast ad service).
  • The market will be amused every time they hear and see their favorite DJs and celebrities being interviewed. The same thing happens when their requested song is being played (entertaining).
  • Having a high mileage of POP can increase your sales. People don’t have a choice but to hear your commercial. They’re not going to cover their ears once they hear your commercial (captive market).
  • It has a very high interactive advertising approach through promotional contests (interactive advertising).
  • Strategic visual ads. People don’t have much time to read but placing ads on its booth panels & top boards with a talking CADIOjock is a good idea (high attention getter).
  • Many small captive market coverage, done in a tour or stationary approach is not a waste of money. The more CADIO stations placed in different coverage areas mean, the more captive market; and again, the more captive market, the higher the exposure of its ads (big fish in a small pond).